explore bestsellers

Confused about clean?

Wave goodbye to overwhelm with persephone.

A conscious beauty bazaar, we've sourced the best beauty that ticks all our boxes - sustainable, natural and feel good.

create new rituals
time to relax
self care just got a sustainable upgrade
explore self care Our pick - moa dreamy mineral soak
not sure where to start?
Curated collections
Explore our editor's carefully curated beauty collections, making it easier than ever to try effective, natural beauty
Shop Now

what our customers are saying...

Lovely selection of products. Order arrived quickly and was packaged beautifully - clearly with care. Highly recommend shopping here!

Dani, persephone customer

Persephone Beauty does all the work of finding the natural products that I'm after. It can be such a time consuming slog to trawl through other websites or search engines having to do your own research just to find out if a product is natural and organic. Persephone Beauty is a great service in the respect that all that researching is done by a conscientious team

Liberty, persephone customer

Love the curated brands and selection process!

Alice du Parcq, Contributing Beauty Director @ GLAMOUR

Persephone helped me find gorgeous safe products to try, I definitely recommend trying their consultation service if you're not sure where to start it's a life saver!

Sonya, persephone customer

Persephone beauty is one of my favourite places to shop for ethical beauty. The items always arrive within a few days in eco friendly yet protective packaging. Would highly recommend

April, PB Customer

Beautifully curated skincare collections, excellent personal recommendations and super quick delivery. Can't recommend highly enough!

Helen, PB Customer

Eco-conscious beauty is no longer just a movement, for many it has become a way of life. For retailer Persephone Beauty helping customers find sustainable brands is their goal 

Cosmetics Business

I had an amazingly quick delivery and superb communication, very happy to have found this gem of a company. Planning my next purchase!

Debbie, PB customer

take our quick & easy

skin quiz

Confused about your routine? We've put together a simple quiz to help determine what your skin really needs. Take the guesswork out and let your skincare work for you

take the quiz

your natural beauty expert

meet our founder, laura

Laura is a beauty enthusiast, organic skincare formulator and a dedicated natural beauty advocate. With over a decade working in the beauty industry, she co-founded Persephone Beauty to bring together a concise edit of natural beauty that delivers real results for your skin whilst caring for the planet and being kind to animals.

Read more

We've been featured in...