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Clear skin
Clear conscience

Natural beauty that works

Kind to animals
Even kinder to your skin

No cruelty, no compromise

Confused about clean?

not sure where to start?
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Explore our editor's carefully curated beauty collections, making it easier than ever to try effective, natural beauty
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what our customers are saying...

Lovely selection of products. Order arrived quickly and was packaged beautifully - clearly with care. Highly recommend shopping here!

Dani, persephone customer

Persephone Beauty does all the work of finding the natural products that I'm after. It can be such a time consuming slog to trawl through other websites or search engines having to do your own research just to find out if a product is natural and organic. Persephone Beauty is a great service in the respect that all that researching is done by a conscientious team

Liberty, persephone customer

Beautifully curated skincare collections, excellent personal recommendations and super quick delivery. Can't recommend highly enough!

Helen, PB Customer

Persephone helped me find gorgeous safe products to try, I definitely recommend trying their consultation service if you're not sure where to start it's a life saver!

Sonya, persephone customer

Persephone beauty is one of my favourite places to shop for ethical beauty. The items always arrive within a few days in eco friendly yet protective packaging. Would highly recommend

April, PB Customer

Love the curated brands and selection process!

Alice du Parcq, Contributing Beauty Director @ GLAMOUR

Eco-conscious beauty is no longer just a movement, for many it has become a way of life. For retailer Persephone Beauty helping customers find sustainable brands is their goal 

Cosmetics Business

I had an amazingly quick delivery and superb communication, very happy to have found this gem of a company. Planning my next purchase!

Debbie, PB customer

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skin quiz

Confused about your routine? We've put together a simple quiz to help determine what your skin really needs. Take the guesswork out and let your skincare work for you

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We've been featured in... 

your natural beauty expert

meet our founder, laura

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We've been featured in...

Meet our handpicked edit of natural beauty brands that care

Feel good in your skin and do good for the planet

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meet upcircle

Low waste just got luxe

Upcycled ingredients that create transformative skincare, all packaged responsibly & with vegan formulations

Explore UpCircle
We offset our carbon footprint via Ecologi

Planting Trees and Saving our Seas...

Everytime you place an order with us, we plant a tree.

This is all thanks to Ecologi. We've partnered with them to offset our carbon footprint and become a climate positive business. Our contributions help support reforestation and carbon reduction projects from around the world.

We've also partnered with the charity Plastic Oceans UK. We donate 1% of our annual profits to help support their mission to stop plastic reaching the oceans within a generation.

 Plant-based beauty | Eco-friendly | Cruelty-free | Kind-to-planet formulations