Our story

It's the end of overwhelm. We know the entire world of natural beauty can be intimidating which is where persephone. comes in. A no-nonsense curation of beauty that works for you, naturally.

persephone. champions independent brands that deliver exceptional results all whilst utilising natural ingredients and sustainable practices so they can deliver transformative products.

How we started

persephone. was founded by Chris & Laura, a husband and wife duo with a shared passion for conscious beauty, effective skincare & serious sustainability. persephone. is a beauty bazaar specialising in natural and conscious beauty. Our carefully curation process has led to a collection of skincare to help transform your skin, all whilst caring for the planet.

Meet Laura, our resident skincare expert

Laura is a beauty enthusiast, organic skincare formulator and a dedicated natural beauty advocate. Named as a beauty goddess in Natural Product News’ 2020 thirty under 30 list, she co-founded Persephone Beauty to bring together a concise edit of natural beauty that delivers tangible results whilst caring for the planet and being kind to animals. With over a decade of experience within the beauty industry, she has tried countless products and knows a good brand when she sees one.


Meet Chris, our resident eco-warrior

Chris is a sustainability champion with a passion for ethical skincare, innovation and independent brands. Combined with over a decade’s experience in coding, digital marketing and analytics, he co-founded Persephone Beauty to create a seamless online experience that allows customers to discover the very best in green and ethical beauty. Working tirelessly behind-the-scenes in the operational and technical side of the business, he’s constantly searching for new methods to reduce waste within the Persephone Beauty journey as well as spearheading new and exciting initiatives that allow us to give back to our beautiful planet.

Shop curated persephone. collections