Our ethos

we are purpose driven.

persephone. provides beauty with a purpose. We know that you can feel good in your skin whilst you do good for the planet, and we're here to spread that message.

We only source brands that share our values so you always know you're supporting beauty that matters.

we are plant powered.

persephone. believes in the pure power of plants, which is why we source all natural formulas from incredible brands that help to transform your skin.

There's no scare-mongering from us, and no BS - just potent plant powered formulas that we know you'll love.

we are planet friendly.

persephone. puts our beautiful planet at the forefront of all of our decisions. From our biodegradable packaging to our charity initiatives, we strive to leave the planet in a better position.

We plant a tree for every order we receive, allowing us to offset our carbon footprint and support worldwide reforestation projects. We donate 1% of our annual profits to Plastic Oceans UK, supporting their mission to stop plastic reaching the oceans within a generation... and we're not stopping there. In the next few years we want to achieve carbon negative status and become a certified B Corporation.