Ethos

Pink rose

What is Persephone Beauty?

Persephone Beauty was founded by a husband and wife duo with a shared passion for natural beauty. After trial and error, trying a lot of products and mastering the art of deciphering an ingredients list, Persephone Beauty was born. 

Natural beauty as a category comes with a lot of confusion; the beauty & skincare community is subjected to regular green-washing, leading to inevitable confusion about products. An industry-wide lack of regulation means truly organic formulas and products containing one extract can be treated similarly. Buzz-words like natural, chemical-free and clean get thrown around on a daily basis without the INCI lists to back it up. There are of course organisations that help to shine a spotlight on truly 'natural' brands such as COSMOS & the Soil Association. 
We wanted to cut through that confusion and offer a handpicked edit of brands we truly love. Brands that offer innovative and results-driven products as well as formulas that nurture the skin & planet. 

 

 

We believe in... 

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Natural beauty without compromise
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Picking sustainable products that are kind to the skin and the planet
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Only offering products that we love and that we know contain ingredients that meet our high standards

 

(A non-exhaustive list of) Ingredients we avoid:

We're not interested in scare-mongering but there are certain ingredients we look to avoid in products we offer at Persephone Beauty:
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All parabens (ethylparaben, methylparaben, propylparaben, butylparaben...)
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Mineral oil
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Phthalates
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Sodium Lauryl Sulfate & Sodium Laureth Sulfate
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Silicones
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Butylated hydroxyanisole (BHA)
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Artificial fragrance
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Diethanolamine
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Hydroquinone
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Toluene
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Formaldehyde
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Oxybenzone

 

Have any questions? Head over to our Instagram to chat or email us.