The natural beauty scene can be a confusing place to be.
Ingredient lists that you can’t decipher.
And more buzzwords than you can count!
Whilst many are looking to make the switch to natural beauty, both for the sake of their health and the health of the planet, we know that this confusion can be a huge barrier. It can sometimes feel like you need a dictionary on hand every time you want to buy a new face mask!
Don't worry though. We're here to help with the ultimate buzzword buster:
Ingredients grown organically are those grown without the use of artificial fertilisers or pesticides. This means that when you use organic products, you’re not risking putting these kinds of potentially harmful chemicals on the skin. Plus, organic production promotes biodiversity and is far better for the planet.
This means that a brand has been officially audited to ensure that their production processes and ingredients are actually organic. The term “organic” is too often thrown around as a green-washing tactic, so certification can help you to be certain that a product aligns with your values. All of the brands we stock at Persephone are certified organic.
Whilst this term doesn’t have an official definition in the beauty world, it most often means that a product doesn't contain any ingredients which could be harmful to human health or the planet.
Free from harmful chemicals that could damage the skin and the planet, natural cosmetics are almost always the more ethical option. They’re also usually free from mineral oils, phthalates and artificial fragrance.
Vegan products are those made with no animal products. For example, a lot of non-vegan beauty contain lanolin from sheep’s wool as an emollient, shellac from the lac bug as a resin, and glycerin from animal fats in things like soaps.
Cruelty-free products have not been tested on animals. Instead, their safety is tested through other means, or testing is not required as the brand uses only natural ingredients.
It’s thought that parabens can harm hormone function. That’s why paraben-free cosmetics don’t contain potentially dangerous ingredients including methylparaben, propylparaben, and butylparaben.
All of the products we stock here at Persephone Beauty are certified organic, natural, vegan, cruelty-free and paraben-free. So, if you're looking to make your journey towards natural skincare and makeup even simpler, start shopping today.