Why persephone?

We know the entire world of natural beauty can be overwhelming, which is where persephone comes in.

Finally... A no-nonsense curation of beauty that works for you, naturally. 

persephone champions independent brands that deliver exceptional results all whilst utilising natural ingredients and sustainable practices so they can deliver transformative products.

This is feel-good, do-good beauty.

Get started on your ethical beauty journey

You can't get enough of these...
All of the beauty, none of the waste
Kind to your skin, even kinder to animals

Get started on your low-waste journey...

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bestsellers.

Here's the products our customers love

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plastic-free.

All of the beauty, none of the waste

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vegan.

Make your routine cruelty-free with our carefully chosen selection of vegan products


We are...


purpose driven.
We provide beauty with a purpose

We know that you can feel good in your skin whilst you do good for the planet. We only source brands that share our values, so you're always supporting beauty that matters.
plant powered.
We believe in the pure power of plants

We source all natural formulas from incredible brands that help to transform your skin. no scare-mongering, no BS - just potent plant powered formulas that we know you'll love.
planet friendly.
We put our beautiful planet at the forefront of all our decisions

From our biodegradable packaging to our charity initiatives, we strive to leave the planet in a better position with every order we receive.

Want to know more about us?

Come and be part of our journey